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HCD · Service Design

Strategic Design & Innovation

Co-creating solutions that actually get used

Human-centred design applied to programs, services, policies, and systems. From strategic framing to prototype and pilot — we design with the people who will live with the solution, not just for them. This is the difference between a plan on paper and change in practice.

What This Offering Includes

HCD for Program & Service Design

Co-designing programs, services, and products with communities and frontline workers to ensure they are desirable, feasible, and effective.

Policy & Systems Design

Applying design methods to complex policy and systems challenges — helping governments and multilaterals design interventions that work at scale.

Innovation Sprints & Rapid Prototyping

Moving fast from insight to idea to tested prototype — reducing risk by learning in the real world before you invest at scale.

Futures & Foresight

Helping organisations anticipate change, explore alternative futures, and design strategies that are robust across multiple scenarios.

Typical Clients

Governments designing public services
INGOs redesigning programs
UN agencies (UNDP, UNICEF)
Multilateral development banks
Social enterprises

Methods Backbone

HCD Service design Co-design Rapid prototyping Systems mapping Futures & foresight Journey mapping Policy design

Spanish Title

Diseño Estratégico e Innovación — Co-creando soluciones que realmente se usan