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SBC · Behaviour Change

Behaviour Design & Social Change

Designing the conditions for lasting change

Evidence-based strategies that shift behaviours, transform social norms, and build healthier, more equitable communities. We combine psychology, anthropology, and behavioural economics to understand what actually drives human behaviour — then design for it.

What This Offering Includes

SBC Strategy & Theory of Change

Co-designing the strategy and causal logic that connects your intervention to measurable behavioural and social outcomes.

Social Norm Change Programs

Designing community-led interventions that shift the shared norms and expectations that sustain harmful or suboptimal behaviours.

Campaign & Communication Design

Developing the messages, materials, and channels that reach your audience where they are and move them toward action.

Community Intervention Design

Building locally owned, culturally grounded interventions that communities trust, adopt, and sustain long after the program ends.

Typical Clients

Health programs (MNCH, nutrition, immunisation)
Gender and protection programs
WASH programs
Climate behaviour programs
UN agencies and bilateral donors

Methods Backbone

Behavioural science Theory of change Social norm change SBC strategy Campaign design Community interventions Rapid prototyping

Spanish Title

Diseño del Comportamiento y Cambio Social — Diseñando las condiciones para un cambio duradero